Digital marketing is the marketing of products and services using digital technologies on the internet, mobile phones, display advertising, and other digital medium. Digital platforms are increasingly incorporated into marketing plans and everyday life, as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
- search engine optimization (SEO),
- search engine marketing (SEM),
- content marketing,
- campaign marketing,
- e-commerce marketing,
- social media marketing,
- e-mail direct marketing,
- display advertising,
- mobile phones marketing (SMS and MMS).